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Ellie Windham | Social Media Manager

I Love Candid Moments

Work With MeView Services
Creative professional capturing candid moments
Social media content creation workspace
Community event photography

How Can I Help?

I help founders, artists, nonprofits, and women-owned businesses show up online with strategy, content, and community that actually feel like them.

Starting from scratch or ready to grow, we'll build systems that make marketing feel manageable.

  • Instagram
  • Facebook
  • LinkedIn
  • TikTok

My Approach

As an ultrarunner and community builder, I've learned that meaningful growth doesn't happen overnight; it comes from consistency, intentional effort, and showing up over time. I bring that same mindset to every client, helping brands build a strong foundation that lasts.

Ellie Windham photographing a client event

Services

From long-term management to one-day event coverage.

01

Social Media Strategy & Management

You know social media is important but you don't have the time, strategy, or consistency to make it work.

This is my signature service for businesses looking for long-term support. Together, we'll build the foundation for your brand, then manage your social media with intentional content that helps you stay visible and connected to your audience.

Strategy & Foundation

  • Brand, audience, and competitor research
  • Content strategy and messaging
  • Content pillars
  • Goals and performance benchmarks
  • Content calendar and workflow setup

Monthly Management

  • Content planning
  • Caption writing
  • Scheduling and publishing
  • Community engagement
  • Monthly reporting and strategy adjustments
Perfect for you if...
  • You're tired of wondering what to post.
  • You need consistent social media but don't have time to manage it.
  • You want a clear strategy instead of posting randomly.
  • You're looking for a long-term marketing partner, not just someone to schedule posts.
02

Content Creation

Need content, but don't know where to start?

I'll help you create high-quality photos, videos, and Reels that reflect your brand and give you a library of content to use across your social media channels. Already have photos and videos sitting on your phone? I can transform your existing content into engaging posts, Reels, and short-form videos.

Includes

  • Reels
  • Photography
  • Short-form video editing
  • Caption writing
  • Hook development
  • Content repurposing
Perfect for you if...
  • You have ideas but need someone to bring them to life.
  • Your camera roll is full of unused content.
  • You want professional content without hiring a full production team.
03

Event Content Coverage

Your event deserves more than a few phone photos.

I'll capture your event as it unfolds and turn those moments into polished iPhone content that extends the experience long after it's over. Within 48 hours, you'll receive a professionally edited highlight Reel along with a gallery of candid and branded photos ready to share across your social platforms.

Great For

  • Conferences
  • Community events
  • Workshops
  • Product launches
  • Brand activations
  • Fundraisers
  • Speaking engagements
Perfect for you if...
  • You want to stay present during your event instead of filming everything yourself.
  • You want content that continues promoting your event after it's over.
  • You need professional social media assets delivered quickly.
04

Strategy Coaching

Want to manage your own social media but with expert guidance?

Strategy Coaching is designed for business owners and small teams who want to build confidence, create better content, and develop a plan they can execute themselves. During our coaching sessions, we'll review your current social media, identify opportunities for growth, and create an actionable strategy tailored to your goals.

Includes

  • Content planning
  • Brand messaging
  • Audience growth
  • Analytics
  • Content feedback
  • Monthly action plans
  • Accountability
Perfect for you if...
  • You want to DIY your marketing but need expert direction.
  • You're feeling stuck or inconsistent.
  • You need accountability to stay on track.
  • You want a clear roadmap before investing in ongoing management.

Results at a Glance

80K+

Followers grown for a creator client

4M+

Views on viral content produced

48hr

Event recap reels delivered

7.6K

Personal IG following with brand partnerships

Recent Content

A look at the candid moments behind the feeds I manage.

Event coverage

Add a Reel still

Brand shoot

Add a behind-the-scenes shot

Community moment

Add a client feature

Portfolio

Creators, public figures, small businesses, and community organizations.

Creators & Public Figures

Victory Boyd

259K+ followers, Singer-songwriter, Roc Nation artist

Social Media Strategy, Brand Partnerships & Content Management

Kristin McGee

215K+ followers, Yoga & Pilates Teacher, Speaker & Author

Behind-the-Scenes Videography, Event Coverage

Jessie Zapo

18.3K+ followers, Performance Run Coach & Founder of Girls Run NYC

Content Creation

Chantha Thach

8K followers, Mindset & Strength Coach

Event Coverage

Ellie Windham

7.6K+ followers, Content Creator & Community Builder

Social Media Management, Content Creation & Brand Partnerships

Jean Park

Author & Life Coach

Social Media Strategy & Brand Positioning Coaching

Kris Emmert

Author & Life Coach

Social Media Strategy & Brand Positioning Coaching

Small Businesses & Organizations

Fiero Design

Design Firm

Social Media Management & Content Creation

The Pack of Wolves

Fashion & Fitness Run Club

Event Content Creation

R8lative

Café

Content Creation

Fur The Long Run

Pet Care Services

Social Media Strategy, Content Creation & Brand Development

Asian Women Stay Running (AWSTARS)

Community Initiative

Social Media Strategy, Content Creation & Brand Development

  • Grew a creator's audience by 80,000+ followers
  • Produced viral content with 4M+ views
  • Supported event content creation during New York Fashion Week, Grammy Week
  • Built scalable content systems and workflows
  • Created event recap reels delivered within 48 hours
  • Co-created Asian Women Stay Running IG (AWSTARS) presence to 1.5K followers

Case Study

Victory Boyd

Social Media Strategy & Content Management

GRAMMY-winning singer-songwriter signed to Roc Nation

View on Instagram

The Challenge

Victory was preparing for new music releases, live performances, media opportunities, and ongoing audience engagement. The goal was to build a consistent social media presence that reflected her artistry, strengthened her connection with fans, and expanded her reach through intentional content.

My Role

As Social Media Manager, I partnered with Victory and her team to develop and execute a content strategy that balanced storytelling, performance moments, and community engagement.

Responsibilities
  • Social media strategy and planning
  • Monthly content calendars
  • Content creation and creative direction
  • Reels and short-form video editing
  • Event and behind-the-scenes coverage
  • Copywriting and caption development
  • Community engagement
  • Performance tracking and analytics reporting
  • Content optimization based on audience insights

Audience Growth

  • Grew Instagram from approximately 170K to 259K+ followers
  • Added 89,000 followers in approximately three months
  • Averaged roughly 4,600 new followers per month after 3rd month

Reach & Engagement

  • Generated 3.4M+ Instagram views
  • 67% of views came from non-followers, expanding reach beyond the existing community
  • Reached audiences in key markets including New York, Los Angeles, London, and Chicago

Top Performing Content

  • A media-related Reel generated 210K+ views, demonstrating the impact of timely, story-driven content
Through consistent strategy, engaging content, and performance-driven decision making, Victory's social media presence experienced measurable audience growth while maintaining an authentic voice that aligned with her brand and music.

Client Testimonials

What clients say about working together.

Working with Ellie is always such a great experience. She arrives early, comes prepared, and brings incredible energy to every shoot. She's creative, hardworking, and always willing to go the extra mile to capture amazing content. I can't recommend her enough.

Kristin McGee

Nationally Recognized Yoga & Pilates Teacher, Speaker, Author

Event Coverage & Content Creation

Ellie is thoughtful, organized, and easy to work with. She created a clear social media strategy and practical workflow, communicated clearly throughout the project, and consistently delivered everything she promised on time.

Jean Park

Author of Beautiful Rebellion & Life Coach

Social Media Strategy Coaching

Working with Ellie has completely elevated my social media strategy. Before hiring her, I wasn't dedicating enough time or thought to my content, and I knew that needed to change. Ellie not only freed up my time to focus on other priorities, but she also brought an incredible level of organization, creativity, and thoughtfulness to every piece of content. Her work consistently goes above and beyond.

Jennifer Tate

Founder, Fiero Designs

Social Media Management

I'm so happy I hired Ellie to capture my event at The NoMad Hotel! She photographed the launch of my affirmation card deck alongside a beautiful cacao ceremony, and I couldn't have asked for a better experience. She captured every meaningful detail from the ambiance and setup to the heartfelt moments shared throughout the evening. Ellie has a gift for storytelling through her lens. She didn't just document the event, she preserved the feeling of it.

Chantha Thach

Founder, Mindset and Strength Coach, Founder of Everything Within

Event Photography

Pricing

Flexible packages for every stage of your social media journey.

Basic Social Media Management

Ideal for brands establishing a social media presence with minimal ongoing maintenance.

$500/month

~12–15 hours/month

  • 2 posts/week per platform (Instagram & LinkedIn/TikTok), 8 posts/month
  • 1–2 Stories/Reels per week per platform, 4–8 assets/month
  • Using existing content for strategy
  • Basic community engagement (comments/messages)
  • Monthly performance report
Get Started
Most Popular

Growth & Engagement

For brands aiming to grow their following and increase engagement.

$1,200/month

40–50 hours/month

  • 3 posts/week per platform, 12–16 posts/month
  • 2–3 Stories/Reels per week per platform, 8–12 assets/month
  • 1 in-person content shoot per month (up to 2 hours)
  • Increased community engagement (comments, DMs, shares)
  • Monthly performance report & strategy recommendations
Get Started

Full Social Media Management

For brands looking for a dedicated social media partner.

$3,000/month

60–80 hours/month

  • 4–5 posts/week across Instagram, Facebook, LinkedIn, and TikTok
  • Reels, Stories, and static content creation
  • 2 in-person content shoots per month (up to 2 hours each)
  • Monthly content calendar, captions, and hashtag strategy
  • Community management & partnership outreach
  • Campaign planning and monthly analytics reporting
Get Started

Founding Coaching Program

3-month commitment ($450 total)

$150/month

  • Two 60-minute strategy sessions each month (6 total)
  • Personalized action plan after each session
  • Brand positioning and messaging
  • Social media strategy and content planning
  • Community-building and partnership guidance
  • Accountability, goal tracking, and email support between sessions
Inquire About Coaching

À La Carte

One-off services for events and content needs.

  • Event Recap ReelsStarting at $75
  • Half-Day Content Creator Coverage (4 hours)$500
  • Full-Day Content Creator Coverage (8 hours)$800

Get In Touch

Let's Work Together

Tell me about your brand and goals. I reply within 2 business days.

Email Ellie
hello@ilovecandidmoments.com@elliewindham