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Ellie Windham, social media manager, NYC

Social media for the brands people show up for.

Instagram, TikTok, and LinkedIn for wellness, fitness, and community brands in New York, run by someone who loves this world as much as you do!

Works with

  • Wellness
  • Fitness
  • Endurance
  • Community
  • Event recap Reels in 48 hours
  • In person in NYC, remote elsewhere
  • 3 month minimum, no annual lock-in

89K

Followers added for one client

4M+

Views on content produced

48hr

Event Reel turnaround

11

Brands and communities

About

Who I work with

Run clubs, studios, coaches, and the founders building them, plus artists, nonprofits, and women-owned businesses whose work runs on the same thing: people turning up for each other!

I'm an ultrarunner and a community builder, so I know this world from the inside, and I run my own account on the same system I sell (7.6K followers and brand partnerships to show for it)

  • Instagram
  • TikTok
  • LinkedIn
Ellie Windham, photographed outdoors

Services

Four ways to work together

Strategy & management

You know social media matters, but you don't have time to do it well

This is the signature service, where I build the foundation and then run the whole thing month to month so you don't have to think about it!

Setup

  • Brand and audience research
  • Messaging and content pillars
  • Benchmarks and goals
  • Calendar and workflow setup

Every month

  • Content planning
  • Caption writing
  • Scheduling and publishing
  • Community engagement
  • Monthly reporting

Content creation

Need content, but don't know where to start?

Photos, video, and Reels that actually look like your brand, and if your camera roll is full of footage you've never used, I'll happily turn that into posts too!

  • Reels
  • Photography
  • Short-form editing
  • Caption writing
  • Hook development
  • Repurposing

Event coverage

Your event deserves more than a few phone photos!

An edited highlight Reel plus a gallery of candid and branded shots, in your hands within 48 hours and shot to look like it belongs in the feed

  • Race days
  • Run club events
  • Studio events
  • Workshops
  • Launches
  • Fundraisers

Strategy coaching

Want to run your own social, with a bit of expert direction?

We build a plan you can execute yourself, and then I'm in your corner every month keeping you honest about it!

  • Content planning
  • Brand messaging
  • Audience growth
  • Analytics
  • Content feedback
  • Monthly action plans

The work

The work

Run clubs, film nights, launches, and the people who keep showing up for each other, so here's what a few of those days actually looked like!

AWSTARS

A weekly run that turned into a community

Asian Women Stay Running, covered from the inside as one of the people helping build it, from the ordinary weekly runs through to the 10K program and the Brooks collaboration!

Photos by@princesspizza

Runners making an arch with their hands while a teammate runs through it, laughing
A run club posed in the middle of a downtown street with One World Trade Center rising behind them
A runner in an AWSTARS shirt and cap laughing, other runners blurred behind her

Girls Run NYC

A sold-out film festival in Williamsburg

The 2024 Trail Running Film Festival at Music Hall of Williamsburg, co-hosted by Girls Run NYC and shot end to end from doors through to the panel, because the room is the story as much as the stage is

Co-directed and produced Girls Run Ultras, which screened at the festival

Photos by@kristinawilliamson

Guests gathering under the lit Music Hall of Williamsburg marquee before a screening
Three panellists on stools in front of a Trail Running Film Festival screen

Kristin McGee

Brand nights and press moments

The polished end of the work, where the step and repeat, the room, and the reel all have to look like they belong to the same brand

Four models in tan outfits posed on a step and repeat at a fashion event

Case study

Victory Boyd

GRAMMY-winning singer-songwriter, Roc Nation

View on Instagram

170K to 259K followers in about three months.

  • 89,000Followers added
  • 3.4MViews generated
  • 67%Views from non-followers

Strategy, monthly calendars, Reels, and behind-the-scenes coverage across a run of releases and press, and one Reel alone did 210K views!

Testimonials

What clients say

Ellie is a natural storyteller and content queen! She is incredibly good at capturing the essence of people's personality and moments through her content creation. I love her creative eye!

Jessie Zapo

Founder, Girls Run NYC

Ellie has a gift for storytelling through her lens. She didn't just document the event, she preserved the feeling of it.

Chantha Thach

Mindset and strength coach

Working with Ellie has completely elevated my social media strategy. Her work consistently goes above and beyond.

Jennifer Tate

Founder, Fiero Designs

She arrives early, comes prepared, and brings incredible energy to every shoot. I can't recommend her enough.

Kristin McGee

Yoga and Pilates teacher, author

Ellie is thoughtful, organized, and easy to work with. She delivered everything she promised on time.

Jean Park

Author of Beautiful Rebellion

Pricing

Pricing

Three retainers, plus a few other ways to work together if none of them are quite the right shape!

Basic

Establishing a presence.

$500/month

  • 8 posts a month
  • 4 to 8 Stories or Reels
  • You provide the photos and video
  • Community engagement
  • Monthly report
Get started

Growth

Most popular

Growing an audience.

$1,500/month

  • 12 to 16 posts a month
  • 8 to 12 Stories or Reels
  • 1 content shoot a month (2 hours)
  • Deeper community engagement
  • Monthly report and recommendations
Get started

Full management

A dedicated partner.

$3,000/month

  • 16 to 20 feed posts a month
  • 13 to 16 Reels, plus Stories and static
  • 2 content shoots a month (2 hours each)
  • Instagram, TikTok, and LinkedIn
  • Calendar, captions, hashtags
  • Partnership outreach
  • Campaigns and analytics
Get started

Other ways to work together

Strategy coaching

$150/month

3 month minimum, then month to month

  • Two 60 minute sessions a month
  • An action plan after each one
  • Positioning and messaging
  • Content planning
  • Email support between sessions
Ask about coaching

One-off projects

(travel outside NYC billed separately)

  • Event recap ReelFrom $250
  • Half-day coverage, 4 hours$500
  • Full-day coverage, 8 hours$800
  • Strategy sprint$750

The strategy sprint credits in full toward your first retainer month, so you get the strategy either way!

Request a quote

FAQ

Before you ask

  • What is the minimum commitment?

    Three months on retainers and then month to month, because month one is setup, month two shows the pattern, and month three is where the numbers start to mean something!

  • Are you remote or NYC only?

    Both! Shoots and events happen all over New York City, everything else works from anywhere, and I'll happily travel for an event (billed separately)

  • Who owns the content?

    You do, outright, in the original files with full commercial rights, and all I ask is to show it in my portfolio, which I'll skip if you'd rather

  • Do you need my passwords?

    Nope! I work through Meta Business Suite and LinkedIn delegated access, so you grant a role and revoke it again whenever you want

  • Do you run paid ads?

    Organic only, so if paid is the right move for you I'll say so and point you to someone good

  • What if I don't like a post?

    Then it doesn't go out! Nothing publishes without your approval and revisions are part of the retainer, never an extra

  • How quickly can we start?

    The sprint takes one to two weeks and your first content lands in week three, though event coverage can move a lot faster than that

Get in touch

Let's work together

Tell me about your brand and your goals and I'll let you know how I can help!

Helpful to include

  • What you do, and who it's for
  • Which platforms you're on
  • What you want to change
  • Rough monthly budget

None of it is required though, a single sentence is plenty to get us started!